LECET Southwest programs and initiatives are, first and foremost, aimed at increasing the market share of our signatory contractor-partners, and increasing the number of construction jobs for Union Laborers. No other task that we have to accomplish within California, Arizona, and New Mexico is more important. This on-going activity requires the best in all of us. It is our highest priority.
Currently, the programs and initiatives of LECET Southwest fall within five major categories:
- Construction User Initiative: Construction Users hold the purse strings to the construction industry. They pay for the construction projects, and they choose whether to use union contractors or non-union contractors. LECET Southwest is expanding its role in the interaction of labor and management with the construction users, in an effort to expand our market share.
- Market Share Expansion: LECET Southwest is a powerful tool to help build market share. LECET employs the marketing and corporate relations strategies to help laborers and signatory contractors win projects and jobs. It brings labor and management together to pursue this common goal, and it makes Laborers and contractors true partners in the construction industry.
- Marketing & Communications: One way to increase the market share of the unionized sector of the construction industry is to reach out to the construction industry and our local communities, and broadcast the good news about the skills and productivity of our Laborers, as well as the benefits and added value that our Laborers bring to the construction arena.
- Project Tracking: Information and knowledge regarding what’s happening in the construction industry lays the foundation for increasing market share. If we don’t know what’s happening out there, we can't very well make it better. LECET Southwest's CTTS tracking program gives us the tools we need to track the industry and its projects.
- Local Contractors Forum: The purpose of this program is to bring together, on a regular basis, representatives of our various local unions and their signatory contractors to share ideas and information; to talk about what’s going on in their geographical area that affects labor and management in the construction industry; and to determine how they may work together to promote union construction and increase the market share of our signatory contractors.
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